Our Job
Gordon’s latest innovation - pink gin.
We introduced this new product through events, influencer relations, social media, classic product PR and desk drops.
Focus PR
While the classic Gin & Tonic was this summer’s most popular drink Gordon’s looked to approach a rather female and fashionable target group. We placed the pink gin in food, lifestyle, fashion and women’s magazines and activated relevant influencers through events, seedings and tastings.